Privacy Policy

Effective Date: February 17, 2025

McKeen ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website McKeen (the "Website"), owned and operated by Fovere Verba Publishing Inc., a federally incorporated Canadian company.

By using our Website, you consent to the practices described in this Privacy Policy. If you do not agree with the terms, please refrain from using our Website.

1. Information We Collect

We collect information in two ways:

1.1 Information You Provide Directly

When you interact with our Website, you may provide us with:

  • Personal Information: Name, email address, contact information, and any other details you voluntarily provide when subscribing to our newsletter, registering for a membership, or submitting comments or feedback.
  • Membership Information: If you subscribe to our paid membership, we may collect billing information through our secure third-party payment processors.

1.2 Information Collected Automatically

When you use the Website, we may automatically collect certain information, including:

  • Technical Data: IP address, browser type and version, operating system, and device information.
  • Usage Data: Pages visited, time spent on the Website, referring URLs, and other analytical data.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your browsing experience, analyze usage patterns, and deliver personalized content.

2. How We Use Your Information

We may use the information we collect for the following purposes:

  • Website Operations: To operate, maintain, and improve our Website and services.
  • Communication: To respond to inquiries, comments, and support requests.
  • Newsletters and Updates: To send you newsletters or updates if you have subscribed to receive them.
  • Analytics: To analyze and monitor usage trends and gather statistical information.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.
  • Membership Management: To manage free and paid membership accounts, process payments securely, and provide access to premium content.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Enhance User Experience: Remember your preferences and settings.
  • Analyze Website Performance: Understand how visitors interact with the Website.
  • Marketing and Personalization: Deliver relevant content and advertisements.

You can control cookie preferences through your browser settings. However, disabling cookies may affect the functionality of certain features on the Website.

For more information about our use of cookies, please review Ghost's Cookie Policy within their Privacy Policy, under "How we use data" (link to Ghost's Cookie Policy).

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party vendors who assist us in operating the Website (e.g., hosting providers, email services, payment processors) under confidentiality agreements.
  • Ghost Hosting Platform: Our Website is hosted on Ghost, a third-party content management and publishing platform. Your personal information may be processed by Ghost in accordance with their privacy practices. For more information, please review Ghost's Privacy Policy at (link to Ghost's Privacy Policy).
  • Payment Processing: For payment transactions, we use Stripe, a PCI DSS Level 1 certified payment processor, which uses TLS encryption and AES-256 encryption to securely handle your billing information.
  • Legal Requirements: When required by law, regulation, legal process, or governmental request.
  • Business Transactions: In connection with a merger, sale, or transfer of all or part of our business or assets, where user information may be part of the transferred assets.

Our Website may contain links to external websites. We are not responsible for the privacy practices or content of external sites. We encourage you to review their Privacy Policies before providing any personal information.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

  • Encryption: Sensitive information (e.g., payment data) is encrypted during transmission using TLS.
  • Access Control: Personal information is accessible only to authorized personnel.
  • Ghost Security Practices: Our hosting provider, Ghost, also employs industry-standard security practices, including data encryption, secure server environments, and access controls.

Data Breach Notification

In the event of a data breach involving personal information, we will comply with applicable legal requirements regarding notification of users and regulatory authorities. If the breach involves data managed by Ghost, we will coordinate with them to ensure appropriate steps are taken to mitigate risks and inform affected individuals.

7. Your Rights and Choices

Your General Rights

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete personal data.
  • Deletion: Request the deletion of your personal information, subject to certain legal limitations.
  • Withdrawal of Consent: Withdraw your consent where applicable.
  • Data Portability: Request the transfer of your personal data to another service provider.
  • Restriction of Processing: Request that we limit data processing in certain circumstances.
  • Objection to Processing: Object to processing based on legitimate interests or for direct marketing.
  • Automated Decision-Making: Right not to be subject to automated decisions with legal effects.
  • Marketing Opt-Out: Unsubscribe from newsletters or marketing communications.

Jurisdiction-Specific Rights

  • GDPR (EU/EEA Residents): Rights to restrict processing, data portability, and to lodge complaints with supervisory authorities.
  • PIPEDA (Canadian Residents): Right to access, correct data, and request transparency regarding data sharing.
  • CCPA (California Residents): Rights to know, delete data, and non-discrimination for exercising privacy rights.
  • LGPD (Brazilian Residents): Rights to confirm processing, anonymize/block data, and request data sharing information.
  • Australian Privacy Act (Australian Residents): Rights to access, correct data, and make complaints under the Australian Privacy Principles (APPs).
  • UK-GDPR (UK Residents): Same rights as under GDPR, including access, rectification, and erasure of data.
  • DPDP Act (Indian Residents): Rights to access, correct data, withdraw consent, and seek grievance redressal.

How to Exercise Your Rights

To exercise any of these rights, please contact us at info@fovereverba.com. We will coordinate with Ghost and any relevant third-party service providers to facilitate your request. We aim to respond to all legitimate requests within 30 days and will inform you if more time is needed.